Skip to main content

Response to "How to Ruin a Great Design" Article

Personally, I wasn't fond of the article; although, I do respect Ms.Rawsthorn's opinion. First, I completely agree with the idea of a more simplistic design for a road sign. A sign should also have even sized lettering as to not have a driver's attention completely focused on one a single detail. In the case of traffic signs, design is everything, and it's one of those things that can be easily ruined. However, when I read on about the change in UPS's logo, I immediately felt disconnected with Ms.Rawsthorn. I searched an image of the old and current UPS logos so I can better understand her position. The current one, while I agree could've been better and less generic (this is the same response I have for Citroën's logo), seemed to fit with today's market. The article that was linked to the image I found lists the reasons for a company changing it's logo, which one reason was the old logo feels out of touch with the era. Another reason I wasn't fond of Ms.Rawsthron's article was the fact she didn't include an example of a good design change (aside from the road sign example). Had she included one and contrasted it to one of the bad design changes, I would've had a better grasp of the comparison she was making. Overall, while I do agree that a few of these examples, such as the "Diverted cyclists" road sign and the Citroën logo, are inadequate redesigns, I don't fully understand how a person can ruin a design. Perhaps with a little experience, I'll come to better understand Ms. Rawsthorn's warning.

Comments

Post a Comment

Popular posts from this blog

Homework #6 Part 1 (Movie Plot for Project)

Within the Abyss The ethereal realm is on the brink of collapse due to the influx of ghosts overcrowding the area. The reason they cannot move on is due to the grudge and regret they have had in their previous lives, their violent behavior if they were evil in those past lives, or an unpaid debt keeping them bound to the ethereal realm. Some of the ghosts have seeped into the physical world, and if this keeps up, both versions of the world will collapse in on each other due to both worlds cancelling each other out if they interact too much. The only person who can reconcile with the dead is a 23-year old college student named Ian. Ian was born with the ability to sense spirits, but never learned to hone his ESP ability. In fact, most people call him a schizophrenic or delusional, so he lived his life dismissing his abilities. He lives a bland and broken life: he suffers from an alcohol addiction, is unemployed, and tends not to have many friends to relate with. His parents pay for ...
Post a Comment
Read more

Mike Kammerling Article Response

I find it interesting how easy it is to fool a mass of people into buying repackaged products when a person knows how to design their product right. As it seems, one of the few details that make this swindle successful is the fact that Neil Stansfield and his employees were buying products from other companies and re-branding them as organic, since organic foods are starting to gain popularity. Shows they know their market. They also have a good sense of what makes the design of an organic foods box. Even I have to admit, the designs on their Swaddles boxes are pretty appealing; some sort of cross between simple, modern, and elegant. Another thing I found interesting in this article was how the perceived value of a product can really make it sell. Personally, I always found this aspect irrelevant, but I guess I'm proven wrong here. Though, I'm definitely aware of how the color of the label or container of the product can change how a person "tastes" the food of drink...
Post a Comment
Read more

Silver Moon Productions (mission statement)

Silver Moon Productions is a small business music producer that helps get upcoming artists make a name for themselves; whether a freshly graduated college student looking for professional experience, a YouTube hobbiest that wants to go pro, or a teenaged artist looking for somewhere to start. We not only help publish other people's work, but we create our own music as well. We are diverse in creating and publishing music genres, but the two primary styles that are published are rock and jazz. Although we produce and publish music for general public enjoyment, we can also be hired to create soundtracks for video games, movies, or commercials. Our goal is to create top quality sound tracks that will draw you in and make the world around you melt away.
Post a Comment
Read more