Mike Kammerling Article Response

I find it interesting how easy it is to fool a mass of people into buying repackaged products when a person knows how to design their product right. As it seems, one of the few details that make this swindle successful is the fact that Neil Stansfield and his employees were buying products from other companies and re-branding them as organic, since organic foods are starting to gain popularity. Shows they know their market. They also have a good sense of what makes the design of an organic foods box. Even I have to admit, the designs on their Swaddles boxes are pretty appealing; some sort of cross between simple, modern, and elegant. Another thing I found interesting in this article was how the perceived value of a product can really make it sell. Personally, I always found this aspect irrelevant, but I guess I'm proven wrong here. Though, I'm definitely aware of how the color of the label or container of the product can change how a person "tastes" the food of drink. All in all, it's odd to hear someone actually put some effort into ripping people off as well as succeeding. Means most people might have to step up their game in presenting their product in order to make it sell.